NBA 360 Marketing Presentation

This look is a small portion of what an overall campaign could be for the entire NBA season which would include digital and social engagement as well as on air and OOH. "IT’S ON" signifies both the competitive spirit of the game and defines that this message and look can be found on every device and platform 24/7. To truly be fan-centric and to bring the player experience to our fans, we have to show it. The main focus is to evoke an inclusive experience for the fan since they play such a big part. We put them front and center. With its cutty energy and artistic editing, we can portray the art of candid versus canned. We can interject key attributes and messaging to reinforce our positioning. Capturing these magical moments filled with excitement, die-hard passion, player involvement and emotion is the key to this package. It’s fresh, topical, expressive and flexible in its architecture and design.

Promo open.

Player Interstitial 

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STYLEFRAMES & PITCH PRESENTATION

This look is a small portion of what an overall campaign could be for the entire NBA season which would include digital and social engagement as well as on air and OOH. "IT’S ON" signifies both the com